How to Leverage SEO When Creating Content for Your Company Blog

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Your blog is your direct line to your audience, the potential customers looking for products or services like yours. However, you need your blog to APPEAR when customers are using terms in search engines. The best way to do that is to use SEO in your blog writing. Here are some quick tips to help you along.

Write for your audience

Your audience has specific needs and interests. Your blog is the answer to their prayers. The key is to know what they are interested in.

If you are an accountant, you might write about ways to save money on taxes, tax breaks, new tax laws, deductions, etc. If you are a limo service, you might write about the attractions in your town and how a limo can get you there more easily. Perhaps write about special occasions, like weddings or bachelor parties, and how a group of people can have fun in a safe way.

Know what they are interested in learning about. Become their mentor supplying them with information that they can use. Your authority will build and you will be seen as a resource.

Use the words that your audience is using to search in your blog titles

This is the basic elements of how to use search engine optimization for your blog. Search engines are used by people that enter their own words to locate their needs. Search engines are meant to bring back the best suggestions, meaning websites. This includes your blogs. By optimizing your blog entries for terms that real people are using, you increase the chances of your blog showing up in search results and then being clicked on.

Build your blogs around the topics that your audience searches for on search engines. Google’s algorithm will categorize your blog posts according to these signals and place you in search results pages that appear when your audience is looking for information.

Use H1 and H2 tags in the body of your blog

These tags are also signals to Google’s algorithm of the importance of terms in your blog posts.  They direct the spiders to know which terms and concepts are most important in the blog. You can learn more about these here.
Using these also helps your reader to more easily scan and ingest the material within your blog. They act as mile markers to catch your reader’s eye and to direct them to the main points of each section. They are very helpful in SEO and user experience.

Add a Meta Description and A Keyword Friendly URL

A meta description is the two lines of text that appear beneath your blog title in search engine results. This is a caption of what the blog contains, and is useful to the reader to determine the relevancy of your blog. It should contain keywords related to your topic, and be written in a way to help attract attention.

A keyword friendly URL is meant to also help Google to more easily categorize and reference your blog. It is also a good user experience to see the terms that they are searching for appear in the URL, as it is further proof that the piece is relevant to their interests.

These tips can help your improve how your blog appears in search results pages, as well as increase your appearance as an authority on your subjects. Implementing these concepts will improve your business prospects over time and thus your bottom line.